Logos 2009 Review and Look Ahead

When I look back over the challenges and achievements of the last year, I am humbled by God's grace and provision, and by how far we have come and how much has been accomplished. 

Some of the highlights were:

 

The Logos product line expanded from six products to over 20 this year, and the research and development side of our business remains in full swing, always working on product enhancements and new product development.

 

Convenient Protocol Trial Travel Packs were developed for introduction this month. 

 

The Logos product labels and company logo were completely redesigned, an exceedingly tedious but very rewarding labor of love.  Based upon your enormously favorable response, we know that we successfully captured the passion and high standard of professional integrity to which we aspire in serving you.

 

The building of the Logos Nutritionals website was a monumental task that still demands much of my energies to this day. The site went live in May, and since then it has grown steadily - both in content and web traffic.  We have been blessed to publish a number of articles and develop strategic relationships in several web communities which has positioned our website as a valuable repository of knowledge and a trusted source of high quality nutritional support products.

 

We installed an Affiliate Program and established our opt-in Monthly Newsletter, The Logos Health Update, which has been very well received.

 

Product specification sheets were developed on each product, and our first full color, glossy Product Information Guide (i.e. - Company Catalog) was created.  These may all be viewed and downloaded on our Download Forms page.  I have a whole new level of respect for graphic designers who can lay out catalogs!

 

In summary, 2009 was a year of tremendous change; a year of preparing a solid foundation, of preparing the tools needed to communicate our commitment to excellence. With the depressed economy, 2009 certainly didn't appear to be a very good time to launch a business. Granted, it was a tough year for nearly everyone, but Logos has made steady progress as a company.

Every business must necessarily concern itself with measures such as market share and the bottom line, but regardless of how large it grows, Logos will always measure its success by the impact it is having in the lives of its employees, vendors and customers.

 

We look forward to the challenges and opportunities of 2010 with great anticipation.  We plan to continue expansion of our product line and web presence, and build quality relationships with medical practitioners who can help document and communicate the efficacy of our amazing products.  Most of all, we look forward to continuing to serve you.